MAGIC was the first web-based interactive map to bring together information on key environmental schemes and designations in one place. MAGIC is a partnership project involving six government organisations who have responsibilities for rural policy-making and management, and although it has been designed to meet the needs of the partner organisations, the facility is available to anyone over the Internet.
The MAGIC partners are:
MAGIC makes use of standard GIS tools to allow people to view and query the available data. Users do not require specialist software and can access maps using a standard web browser. MAGIC also provides links to other sources in order to make best use of the wide range of information available on different websites and Internet portals. This varies from simple hotlinks to web pages containing supporting information to more complex searches between different websites or applications, where data searches can be sent from one website to another. Some links have already been established, but MAGIC continues to explore the possibilities of new links with other organisations and facilities. Summary data is also made available to the public via the Countryside Information System.
The information available in MAGIC has expanded considerably since its launch in July 2002. Originally the interactive map was designed to show only datasets for England as this was the area common to all the partners. In 2005 MAGIC widened itís geographic scope, including information for Scotland, Wales and marine areas as part of the Coastal and Marine Resource Atlas.
MAGIC was originally developed using funds from the Invest to Save Budget (a centralised government budget created to help government departments work together in innovative and more efficient ways) and from both the Department for Environment, Food and Rural Affairs (Defra) and the Office of the Deputy Prime Minister (ODPM).
If you are interested in becoming more involved in MAGIC, please contact the service manager
Download MAGIC Leaflet (PDF format, 2MB)