MAGIC stands for Multi-Agency Geographic Information for the Countryside. This website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. We currently present over 400 datasets in our interactive map, which can be explored using various mapping tools. Natural England manages this service under direction set out by a Steering Group of MAGIC partnership organisations.
The next update to datasets and the interactive map will be carried out on Wednesday 9th October 2024. The interactive map will be unavailable from 4pm until approximately 7pm on this day to allow the update to take place. More on Data updates can be found here.
MAGIC was launched in 2002. Information covers rural, urban, coastal and marine environments across Great Britain. Presented in an interactive map which can be explored using various mapping tools.
More than 300 data layers are available on MAGIC. The MAGIC partnership organisations are Natural England, Defra, Environment Agency, Historic England, Forestry Commission and Marine Management Organisation.
MAGIC is a very popular website with 2,500 daily user sessions and 9 million maps generated each month across 8 themes, three different basemaps and three overview maps.