What is MAGIC?

The MAGIC website provides geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Users do not require specialist software and can access maps using a standard web browser.

MAGIC provides links to other sources of data in order to make best use of a wide range of information available on other websites.

The MAGIC website has been operational since 2002. Funding was acquired in 2012 to re-develop the website and bring it up to date. It was 10 years old and sitting on an out of date and unsupported platform. It also needed to be brought up to date to meet the expectations of today’s users and to benefit from new technologies.

The MAGIC website was re-launched in May 2013.

Natural England currently manages the MAGIC service under directions set out by a Steering Group (currently inactive) representing the MAGIC partnership organizations:

The MAGIC partners are:

Terms of Reference for the MAGIC Steering Group