The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.
A new tool has been added to MAGIC which can be used in order to work out at which scales datasets can be viewed. Guidance on how to use the new tool can be found in the Help section.
MAGIC was launched in 2002. Information covers rural, urban, coastal and marine environments across Great Britain. Presented in an interactive map which can be explored using various mapping tools.
More than 300 data layers are available on MAGIC. The MAGIC partnership organisations are Natural England, Defra, Environment Agency, Historic England, Forestry Commission and Marine Management Organisation.
MAGIC is a very popular website with 2,500 daily user sessions and 9 million maps generated each month across 8 themes, three different basemaps and three overview maps.