The MAGIC website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. It is presented in an interactive map which can be explored using various mapping tools that are included. Natural England manages the service under the direction of a Steering Group who represent the MAGIC partnership organisations.
Important Plant Areas (IPAs) data has been added to MAGIC this month. IPAs are the most important places in the world for wild plant and fungal diversity that can be protected and managed as specific sites. The IPA programme identifies these priority sites using three criteria – threatened species, exceptional botanical richness and threatened habitats – and works towards their conservation and management.
MAGIC was launched in 2002. Information covers rural, urban, coastal and marine environments across Great Britain. Presented in an interactive map which can be explored using various mapping tools.
More than 300 data layers are available on MAGIC. The MAGIC partnership organisations are Natural England, Defra, Environment Agency, Historic England, Forestry Commission and Marine Management Organisation.
MAGIC is a very popular website with 2,500 daily user sessions and 9 million maps generated each month across 8 themes, three different basemaps and three overview maps.