MAGIC stands for Multi-Agency Geographic Information for the Countryside. This website provides authoritative geographic information about the natural environment from across government. The information covers rural, urban, coastal and marine environments across Great Britain. We currently present over 400 datasets in our interactive map, which can be explored using various mapping tools. Natural England manages this service under direction set out by a Steering Group of MAGIC partnership organisations.
Over the coming months the MAGIC service is undergoing changes to ensure continued functionality in modern web browsers. An updated version of MAGIC will be made available and there will be a dual running period in place. Further details of this will be published on the MAGIC website in due course. Defra is committed to improve the MAGIC service further based on user requirements and feedback, and development best practice against government digital standards. More on Data updates can be found here.
MAGIC was launched in 2002. Information covers rural, urban, coastal and marine environments across Great Britain. Presented in an interactive map which can be explored using various mapping tools.
More than 300 data layers are available on MAGIC. The MAGIC partnership organisations are Natural England, Defra, Environment Agency, Historic England, Forestry Commission and Marine Management Organisation.
MAGIC is a very popular website with 2,500 daily user sessions and 9 million maps generated each month across 8 themes, three different basemaps and three overview maps.